UAUA is created by Kiki & Philippe, a Dutch mother & Belgian father, inspired by their 2-year-old daughter Liv and newborn son Harvey. Their clothing is designed in Antwerp, Belgium and produced in Peru.
Kiki and Philippe have been travelling their entire lives and have seen many beautiful parts of the world. Still, traveling through Peru surprised them in ways they did not expect. Peru is not only very beautiful, but also a very diverse country. And here is where it all began - the start of UAUA, pronounced as [WAWA]. UAUA means baby in the Quechuan language, a language spoken by the Quechua people primarily living in the Peruvian Andes. It was the main language of the Inca Empire.