A fresh, original kidswear brand, based in London, for children who are fashion conscious and stylish but who still love to be carefree. Launched in 2014, ts founder Aleksandra Stasic is a graduate of London’s Royal College of Art. Originally from Belgrade, she moved to England as a child, and her mixed identity is an important influence on her work and the provenance of the product. She strongly believes that children should be able to play, get messy, run around and still look stylish. As a blogger nicely described their first girl’s collection… ”It’s cool, cleverly designed and feminine without being overly girlie.  Contemporary without being a slave to trend. There is a definite nod to vintage, but overall the range is fun and more importantly wearable.”- by Dilly Foxtrot. Made from high quality, easy care, organic fabrics (predominantly), with a great deal of attention placed on detail, quality and finish. They are manufactured in Serbia, with the aim of helping to re-establish and promote a once thriving apparel industry, which has suffered greatly as a result of the political turmoil in the region. Everything they do, they do out of love…