Play Up is a Portuguese brand designed for active kids. Their main concern is to provide children with the comfort and the freedom to move effortlessly in clothing. To have the versatility to adapt to the changing moments of everyday

And they think small :) The line was founded in 2005 by a Portuguese family with a strong background in the textile industry, and they brought their combined experience to their “Think Small” concept - combining all their professional design know-how with a personal and passionate view on childhood and the process of growing up, and how all this is connected with the daily act of choosing an outfit.

Each collection is the product of their greatest commitment, as they do with everything that concerns children: they look for the best materials, study the design very thoughtfully, and personally ensure all the production details.

As mothers and fathers, they know: for our children, nothing but the best!