Designed for everyday living, Pehr creates beautiful, practical products in partnership with exceptional craftspeople and ethical manufacturers.

Their focus in the beginning was very clear. To design what they loved and believed was useful. That quality and design are of equal importance. An element of 'Playful Sophistication' was and continues to be, the lens through which all of their products come to life."

Friends since they were kids themselves, Jen Kelly and Becca Perren struggled to find a brand that could accurately reflect their shared approach to style and motherhood. Knowing that creating the perfect space for your babe is as much about you as it is about them, and with an unwavering commitment to quality, attention to detail and sustainable manufacturing practices, Pehr was born.

Pehr is a female-founded, female-led company. They instinctively know the value in a woman’s touch, and are proud to work with artisans and partners whose skilled hands bring their products to life.

They recognize the power in harnessing our collective influence to bring positive and lasting change, and are steadfast in expanding their manufacturing network with partners who share a commitment to supporting women in the workplace.

Of equal importance is aligning with like-minded groups, such as Care & Fair and Good Weave, organizations dedicated to providing educational opportunities for women in developing nations.

We believe quality and safety should come standard, so they only use 100% certified organic cotton in all of their bedding and apparel. You can rest easy knowing your kids are outfitted in the highest grade materials.

And they won’t be little forever, so their tomorrow weighs heavily on the choices we make today. Pehr is actively working to reduce their footprint by eliminating single-use packaging and identifying more sustainable manufacturing processes.