OYOY was founded in Denmark in 2012 by Danish designer Lotte Fynboe. The designs are classic, functional and long lasting with unique details and alluring color combinations. Influenced by traditional Danish design, the products are redesigns of childhood memories. Based on these memories unique products are created focusing on form and shape meeting functionality. They represent a playful yet straight forward aesthetic approach to design and they accompany everyday family life.
OYOY wants to be the strongest Danish design brand offering home accessories for children, adults and the homes they live in. They strive to be respectful and dedicated to the manufacturing products and processes, including all involved people and the environment - always with a creative and playful approach in mind.
The name and the brand OYOY is inspired by the OY letters, which since 1929 have been the signature on all Danish airplanes. Regardless of where in the world the planes may be located, the sense of belonging to Denmark is significant. At OYOY Living Design we are also proud of our roots and the letters OY are to indicate our Danish heritage.