About Müsli by Green Cotton
Green Cotton has been around since 1986, when founder Leif Nørgaard developed an interest in the environment and textiles, long before many others had even thought about organic cotton. Throughout all these years, the company behind Green Cotton - Novotex - has received an impressive number of awards as proof of the serious work they've done to make the textile industry more environmentally friendly.
Among other things, they received an award for helping to cultivate the first organic cotton ever to be certified by an independent institute. And from this cotton, they made the world’s first T-shirt made of certified organic cotton, which Katharine Hamnett designed in 1991.
Today, by Green Cotton is certified in accordance with ISO 9001 (Quality Management) and ISO 14001 (Environmental Management). The company is also certified by GOTS, Oeko-tex 100 and the EU Ecolabel.
By Green Cotton stands behind three children’s clothing brands: Fred’s World, Müsli, and outerwear from Bluesign.
Clothing for our little ones must be smart and durable. And when they're also made of organic cotton, environmentally-produced and free from harmful chemicals, it's even better for all of us. These brands are designed with a Scandinavian approach to child development - there aren’t so many princesses and princes, but instead active children who want to live life in practical but clever clothes.