About LOVELANE

Heirloom Quality Imaginative Wear for Little Ones

Lane Huerta began dreaming and designing in rural North Carolina, where as an only child, entertaining herself was the only option. Imagining adventures in the woods behind her house, she counts Pippi Longstocking and Punky Brewster as her earliest inspirations.

In her teenage years, Lane launched from her sheltered Southern upbringing into the dynamic cloister of Boston’s Walnut Hill School for the Arts, studying foundations and meeting creative kids from all over the world. After attending UNC School for the Arts, Lane landed in the cultural mecca of San Francisco where she picked up the skill of screenprinting and a penchant for a bright, blocky aesthetic. A self-taught seamstress, Lane added textiles to her toolbox while working for international purse designer Mary Frances, who served as a creative business mentor and friend.

A hankering for adventure led Lane to Savannah, Georgia in 2006, where she set up shop as Lovelane Designs in a sunny Victorian in the city’s Landmark Historic District. She began designing and screen-printing tea towels, pillows and other home décor and became a veteran of Indie Craft Parade and Renegade Craft Fair—but it’s been her imaginative children’s designs that have captured the world’s attention. Lane continues to work, live and play in Savannah with her husband, Patrick, and her daughter, Clementine. Together they imagine the most amazing adventures!