Founders, Kristin + Jamil met in New York City in 2002. Fifteen years later they moved to a tiny town in upstate New York to try to make the world a better place for their two children and dog, Elf. In 2019 they launched Fable, with a mission to create beautiful, environmentally better products for the home.

They naturally went for bamboo, since it is the fastest growing plant in the world, growing 1 to 4 inches in a single day. The plant regrows quickly after harvesting, and the plant’s health is actually improved by cutting. As a general rule, each bamboo plant can be re-harvested every three years with zero negative impact on the environment!

They found and began collaborating with a leading eco-production factory in China (where 80% of the world's bamboo is grown). Their partner factory specializes in the manufacture and development of low impact environmentally progressive products and materials. 

The Fable promise is to continue to search for the very best materials for the planet and people, to lessen our footprint wherever possible through minimalist and reusable products and packaging.